about bsg

BRND II BRND Sports Group was built on experience, loyalty, and an unshakable commitment to athletes. Founded by former Division I football player Brian Doneghy, our agency was created from firsthand understanding of the grind, the pressure, and the sacrifices it takes to compete at the highest level. We don’t study the athlete journey — we’ve lived it.

At BRND II BRND, our athletes come first. Always. Every decision we make is rooted in what’s best for the long-term success of the individual — not just their performance today, but their brand, their opportunities, and their life beyond the game. We approach representation with intention, strategy, and genuine care because we know trust isn’t given — it’s earned.

We are not just a company managing deals and contracts. We are a family built on relationships, transparency, and real support. From NIL strategy and brand development to personal guidance and long-term vision, we stand beside our athletes every step of the way.

BRND II BRND isn’t about building a roster. It’s about building legacy — together.

In today’s NIL era, representation is more than negotiating deals — it’s about positioning, protection, and long-term vision. The right agency doesn’t just secure opportunities; it builds leverage, safeguards your brand, structures smart partnerships, and ensures every move aligns with where you want to be years from now. At BRND II BRND Sports Group, we take a proactive approach — identifying opportunities before they surface, cultivating real relationships with brands, and developing a strategic roadmap tailored to each athlete. We don’t believe in one-size-fits-all representation. We believe in intentional growth, honest communication, and creating sustainable value that lasts well beyond a single season. When you join BRND II BRND, you’re choosing a team that treats your career like it’s our own — because to us, it is.